![]() Movies and TV shows have historically been recorded at 24 frames per second, which has become a firm standard in media production. You can find out how to avoid them below. These cookies and other technologies capture data like your IP address, when you viewed the page or email, what device you were using and where you were. We use various advertising partners, including Amazon, Facebook, and Google. These cookies are used to track your activity on the BenQ website and other websites across the Internet, help measure the effectiveness of our advertising campaign and deliver advertisements that are more relevant to you and your interests. See list of performance and advertising cookies To opt-out of Hotjar collecting data, you can disable tracking completely by following link:. To opt-out of SessionCam collecting data, you can disable tracking completely by following link:. To opt out of certain ads provided by Google you can use any of the methods set forth here or using the Google Analytics opt out browser add-on here. ![]() You can control the information provided to Google, SessionCam and Hotjar. If you want to opt-out of advertising cookies, you have to turn-off performance cookies. We also use Google Analytics, SessionCam and Hotjar to track activity and performance on the BenQ website. These cookies help to improve the performance of BenQ. If you want more suggestions on how to set-up the picture settings on your TV then check out our calibration settings here.Performance cookies and advertising cookies Most TV manufacturers see it as their role to “enhance” content rather than waiting for the content creators to embrace the higher-quality tools made available by new technology. Why are TV manufacturers doing it? That is a long discussion with many facets that we cannot cover in full here but think of it as a culture clash. The other option often tries to reduce motion blur for 50/60Hz content, which some people may prefer for sports. One is typically motion interpolation for 24fps content (movies and many TV series) that we recommend turning off. Also read: Stop motion interpolation - it ruins movies Note that some motion interpolation systems consist of two components that can often be set individually. Click the menu / settings button on your TV remote control and navigate to the picture menu, then advanced settings. Vizio: Smooth Motion Effect You typically find these settings in the advanced picture settings menu.Philips: Digital/Perfect Natural Motion.Bang & Olufsen: TruMotion (Eclipse) – or in the service menu (older TVs). ![]() Depending on your TV brand, here is what to look for: Each manufacturer uses a different moniker and it also depends on your TV model and generation. Also read: Hollywood directors want TV manufacturers to turn off "motion smoothing" The motion smoothing system is on by default in TVs from almost all manufacturers even TVs from manufacturers who claim to respect the filmmaker’s intent. In technical terms, the technology is called video interpolation or motion interpolation. This is often referred to as the “soap opera” effect because soap operas are filmed at a higher frame rate than 24fps. ![]() The side effect is that all 24fps movies and TV series tend to get an artificial look as if they had been filmed with a handheld camera. This system analyzes the video stream and calculates/inserts artificial frames to make video motion appear smoother. The technology that modern TVs take advantage of to make video look buttery smooth goes by several names but many people prefer to call it “motion smoothing”. After purchase, it can feel like a daunting task to tweak picture settings so let us offer a little guidance relating to motion. Turn off your TV’s motion smoothingTVs are designed to impress and sell in stores but your living room rarely has fluorescent lamps in the ceiling and you rarely have five other TVs standing next to it. Here is how to turn off motion smoothing. Many people refer to it as the “soap opera” effect. Do movies on your TV look as if they had been filmed with a handheld camera? If so, it is caused by your TV’s motion smoothing system.
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